I love my Apple watch and, as the editor of my own high-end fashion website, Compellier, I also love luxury products. That’s why I’m very excited by Apple’s partnership with French lifestyle brand Hermès.
For those who don’t know, Hermès specialise in leather accessories and they must be doing something right as they’ve been trading for close to 200 years.
Now though, they’ve partnered with Apple to bring a bit of extra style to the Apple Watch, with a range of straps and new watch faces available for the discerning buyer.
There’s a price to pay for combining Apple’s cutting edge tech with the quality of a venerable Parisian accessory house of course, with the double tour strap edition of the Apple Watch costing a cool £808 ($1,250 USD).
It’s a bold move but a totally understandable one on the tech giant’s part, as the new collaboration sees Hermès steering the Apple’s wearable tech away from being a gadget and closer to being a luxury watch and style item.
I certainly can’t say I wouldn’t have been tempted if I didn’t already own an Apple watch!