As technology gets more and more impressive, so too does the ability of our kids to master it earlier. My 7-year old certainly knows how to use one, and these days it’s common to see small children swiping and poking at tablets with a confidence that’s enviable to anyone has had to adapt to using one since they hit shelves.
It seems that some children though are so good at using iPads and tablets that it’s costing their parents money, and thanks to easy app purchasing and in-app purchases kids are running up bills on their parents’ cards with ease.
This is where it’s necessary to go into statistics I’m afraid, but if you’ve also got little ones they’re worth taking in. A new study has shown that 84% of children purchase digital downloads with their pocket money whilst 32% of parents tried to steer their children clear of downloads in case it left them vulnerable to inappropriate material.
Everyone is always going to parent differently but if you haven’t already now might be a good time to evaluate just how your little ones use the family tablet.
I love my Apple watch and, as the editor of my own high-end fashion website, Compellier, I also love luxury products. That’s why I’m very excited by Apple’s partnership with French lifestyle brand Hermès.
For those who don’t know, Hermès specialise in leather accessories and they must be doing something right as they’ve been trading for close to 200 years.
Now though, they’ve partnered with Apple to bring a bit of extra style to the Apple Watch, with a range of straps and new watch faces available for the discerning buyer.
There’s a price to pay for combining Apple’s cutting edge tech with the quality of a venerable Parisian accessory house of course, with the double tour strap edition of the Apple Watch costing a cool £808 ($1,250 USD).
It’s a bold move but a totally understandable one on the tech giant’s part, as the new collaboration sees Hermès steering the Apple’s wearable tech away from being a gadget and closer to being a luxury watch and style item.
I certainly can’t say I wouldn’t have been tempted if I didn’t already own an Apple watch!
There’s been a lot of talk recently regarding everyday sexism, with a lot more of that talk centering on the lack of women in real positions of power. As a woman in business myself it was pretty disappointing to learn that the first woman to appear in a Google image search for ‘CEO’ is Barbie.
Don’t get me wrong Barbie is an icon (she can master anything she turns her plastic hand to) but it’s damning that she should appear above any actual businesswomen, especially as the article the image of the 80s doll, ‘CEO Barbie’, is attached to is a satirical news piece about careers for women.
It’s true the result owes a lot to Google’s search algorithm and the popularity of the articles containing the images, but it’s still sad that so little is being written and read about the women doing amazing things out there in the world.
Now that it’s finally being seen as a problem though it hopefully won’t be too long until we can see a real shift in attitude. It can’t come soon enough.
Read more from Danielle and the DDCA team on the DDCA website.
Every so often, a social media campaign comes along that matches perfectly with a platform to create something truly special.
As you may or may not know, today is World Alzheimer’s Day and a company in the United Arab Emirates have devised a poignant campaign to help raise awareness of this horrifying, debilitating condition amongst the UAE’s young people.
Using Snapchat and the hashtag #MemoriesMatter, Starcom Mediavest, Good Health Arabia and Getty Images have come together to simply show the devastating effect of Alzheimer’s, showing a series of nostalgic, family pictures that slowly fade to reveal the message ‘Alzheimer’s Erases Your Memories, Let’s Erase Alzheimer’s’.
The nature of Snapchat’s own disappearing image system makes it an extremely clever choice of tool to get the message to a young audience. With the number of people the disease affects expected to increase by 600% over the next 15 years it’s time we all paid more attention to Alzheimer’s.