Facebook finally create a dislike button

facebook-dislike-button2

It seems that Facebook has finally given in to the demands of its users and is working on a ‘dislike’ button.

Whilst it seems to be the perfect companion to their world famous ‘like’ system, it’s something that Mark Zuckerberg and his team have strenuously resisted in the past, fearing that the ability to dislike somebody’s news, tastes or updates will create an antagonistic atmosphere.

Of course you can already argue with your Facebook friends to your heart’s content in the comments section but most people are socially aware enough to not just jump in with two feet whenever you don’t like something, that’s usually reserved for more ideological disagreements.

Facebook say they want the new feature to express condolence or sympathy, because lets face it you shouldn’t be ‘liking’ somebody’s upsetting news. I can’t help feeling they should have called it a sympathy button instead of the harsh dislike. Maybe the huge global presence should have tried something different instead of sticking so closely to its brand on this one.

Read more from Danielle and the DDCA team on the DDCA website.

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BitStrips: Here to Stay?

Screen Shot 2013-10-31 at 16.50.17You’re no doubt aware of this latest craze to sweep Facebook, however users have very mixed feelings towards it. I am, of course, talking about BitStrips and the world seems to have gone mad for them!

To give you a bit of a catch up, BitStrips are personalised comic strips whereby users can create an avatar of themselves and/or their friends and compose a still image to tell a story.

Some are using the BitStrips as milestones or to highlight a special event, however others are using them regularly as status updates.

It’s understandable that some are finding the BitStrips annoying: my own newsfeed is inundated with them! Admittedly, at first I found them quite a fun way to communicate and I did enjoy reading them.

However, if like me you find yourself sighing every time you come across one, fear not! They can be hidden from view by simply using the drop down arrow at the top-right hand corner of the BitStrip. Simply select “Hide all from BitStrips” and you shan’t be faced with the comics any longer.

Alternatively, if you’re keen to get amongst the latest fad, I’ve found this useful link on Mashable – it guides you through set up of your very own avatar and explains how to publish your very own BitStrip comic.

Whichever side of the fence you sit on, in your opinion are BitStrips here to stay?

 

 

Why NOT to Neglect Your Social Media

Virgin Media Fiasco

 

The recent Virgin Media fiasco – whereby a customer was not only acknowledged as being deceased and charged his direct debit, but also given a late fee for the banks refusal to pay said direct debit – has served as somewhat of a warning to major corporations globally of the significance of social media and that the customer most certainly has more control than they perhaps once had.

Previously, cases such as this; of insensitivity and bungling errors, would have remained for the eyes of the corporation in question and only them. Of course, now with the rise in social media, more and more disgruntled customers are choosing to air their dirty laundry in a public forum and often to a riotous response.

Posted on Facebook by the deceased’s son, the story has already gathered close to 90,000 shares and has caused uproar:

(Virgin Media) are to be publically commended for swooping in with all the sensitivity of a charging rhino and instantly fining an extra £10 for having the unheard of nerve to be dead and therefore being unable to pay you”, wrote Mr Boyden, son of the deceased, “You also win extra points for noticing his bank had returned his Direct Debit informing you he had passed away, then still slapping on a fine anyway.”

Virgin media have since issued a formal apology to Mr Boyden and of course withdrawn the late payment charges. However I cannot help but think that this is too little, too late.

A global brand such as Virgin lends a great deal of it’s modern day success to the Internet and it baffles me how this vast corporation has somewhat neglected their social media. For brands such as Virgin, it is intrinsic to their online portfolio that online chatter is carefully monitored and a crisis management plan put in place should the need arise.

Let this example of a social media shambles be an example. I would urge any brand worth their salt to take heed and invest some time and money in sourcing adequate CRM software. Put the preparations in place today and they’ll pay dividends tomorrow.

If you’d like to chat about this in further detail, please do get in touch. You can email me at hello@danielledunn.com or send me a Tweet.

 

How Social Are You?

Shared from Danielle Dunn Creative Agency – Studio Blog

SM Apps

 

It seems as though we could all do with giving Evolv a cyber high-five after the company unwittingly revealed statistics that reveal that employees who engage in social media are generally more productive.

The start up, which monitors hundreds of metrics from Fortune 500 companies, found that employees that regularly use up to four social networks made more sales or handled more calls than those who did not.

You could argue that the usage of many social networks simply reflects a sociable personality, which in turn makes…[Read More]