It seems that Facebook has finally given in to the demands of its users and is working on a ‘dislike’ button.
Whilst it seems to be the perfect companion to their world famous ‘like’ system, it’s something that Mark Zuckerberg and his team have strenuously resisted in the past, fearing that the ability to dislike somebody’s news, tastes or updates will create an antagonistic atmosphere.
Of course you can already argue with your Facebook friends to your heart’s content in the comments section but most people are socially aware enough to not just jump in with two feet whenever you don’t like something, that’s usually reserved for more ideological disagreements.
Facebook say they want the new feature to express condolence or sympathy, because lets face it you shouldn’t be ‘liking’ somebody’s upsetting news. I can’t help feeling they should have called it a sympathy button instead of the harsh dislike. Maybe the huge global presence should have tried something different instead of sticking so closely to its brand on this one.
Read more from Danielle and the DDCA team on the DDCA website.