Snapchat and the UAE lead the way on World Alzheimer’s day

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Every so often, a social media campaign comes along that matches perfectly with a platform to create something truly special.

As you may or may not know, today is World Alzheimer’s Day and a company in the United Arab Emirates have devised a poignant campaign to help raise awareness of this horrifying, debilitating condition amongst the UAE’s young people.

Using Snapchat and the hashtag #MemoriesMatter, Starcom Mediavest, Good Health Arabia and Getty Images have come together to simply show the devastating effect of Alzheimer’s, showing a series of nostalgic, family pictures that slowly fade to reveal the message ‘Alzheimer’s Erases Your Memories, Let’s Erase Alzheimer’s’.

The nature of Snapchat’s own disappearing image system makes it an extremely clever choice of tool to get the message to a young audience. With the number of people the disease affects expected to increase by 600% over the next 15 years it’s time we all paid more attention to Alzheimer’s.

 

Food Snobs Take a Bite out of Greggs

We’ve been admiring the way that Greggs handled what could have been a huge PR disaster yesterday. The Bakery giant certainly demonstrated how to creatively side step what could have been a disastrous PR nightmare, after a spoof version of its logo appeared on Google.

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The logo read: providing sh*t to scum for 70 years. The response and support from social media users, who quickly jumped to the bakery’s defense, was brilliant!

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I loved how Greggs’ PR team dealt with the situation, tweeting Google with donut bribes – and it was good to see Google getting in on the action too.

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It’s no secret that the DDCA team are partial to a good old fashioned sausage roll, and we stand firmly behind Greggs and continue to enjoy its delicious food. Well done Greggs!

 

#NoMakeUpSelfie Takes UK By Storm

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It’s always great when the power of social media can be harnessed for a common good and the past week has seen what could be one of the best viral campaigns in years – without, it seems, ever having been planned.

The ‘No Make-Up Selfie’ appears to have taken the UK by storm after it appeared out of nowhere on Tuesday afternoon.

No one has yet claimed responsibility for the stunt, with many believing it could be based on the #DareToBare campaign put forward by Escensual.com in September last year. Cancer Research themselves have explained “The campaign isn’t ours but every £ helps.”

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The charity claims to have seen a huge increase in donations with more than £1 million raised in just a few days thanks to more than 800,000 text donations.

Of course the stunt has raised a debate between fundraising & narcissism and I’ve read several stories arguing that many participants have completely missed the point altogether.

However, in essence, the message of cancer awareness is out there and thanks to the #NoMakeUpSelfie it’s being talked about in a big way. There have even been a couple of amusing spin offs for prostate cancer awareness, including men in make-up and ‘C**k in a sock’.

The disease has affected almost every one I know in one way or another and I applaud ladies throughout the country for daring to bare all in the name of this fantastic cause (you all look beautiful by the way).

All that’s left for me to say is, if you haven’t already, make sure you play your part in this wonderful trend and donate a few quid yourself:

To donate £3 to Cancer Research UK, please text the word BEAT to 70099

To donate £5 to Prostate Cancer UK, please text the word MEN to 70004

Oh, and thanks to my wonderful friends for your #NoMakeUpSelfie: Lucie Nixon, Julie Blacktin, Anita Hopper & Sarah Ward!

 

Full Cancer research T&Cs can be found here

Such A Thing As “Bad Publicity”..?

I cannot help but admire the tenacity with which British supermarket Waitrose have embraced their recent botched Twitter stunt.

After asking Tweeters to complete the sentence ‘I shop at Waitrose because…’, Internet  jokers hit back with the hash tag #WaitroseReasons and their own responses ridiculing the chains notoriously affluent and posh clientele.

Obviously this isn’t the first time that a Twitter PR stunt has gone awry with McDonalds, Starbucks and even Durex having suffered the backlash of Twitter jests.

My view is: @Waitrose has no doubt seen unprecedented mentions and interaction since #WaitroseReasons: People are talking about the chain and news of the stunt is going viral proving, that when managed correctly, there is no such thing as bad publicity.

If you know of other brands that have suffered at the hands of Twitter taunts & jibes, let us know! We could do with the amusement: @DanielleDunn_CA