Doritos get behind the LGBT cause

doritos_rainbowWe love a bit of clever marketing at DDCA, and it’s always great to see an established brand get behind a cause to raise awareness.

The latest fantastic idea has come from Doritos, with the tortilla chip and popular party snack maker doing its bit for LGBT rights and equality. It sounds like an unusual pairing at first, but the end result is pretty ingenious, with Doritos releasing a special bag of rainbow coloured chips to anyone who pledges $10 or more to the It Gets Better Project.

100% of the profits generated by the cool-ranch flavoured Doritos goes to the charity, with supporters urged to use the hashtag #BoldandBetter to spread messages of hope.

Whilst the It Gets Better Project supports LGBT youngsters across the world, I’m sad to say the special bags of snacks are only currently available in the US. Hopefully we’ll get the chance to buy them soon!


My Favourite Travel Beauty Products

I’ve always struggled with packing my beauty products for when I go away. But after really condensing down my make up bag, I’ve established my favourite necessities- here they are.
Elizabeth Arden 8 Hour Cream
I adore this product. The amount of uses it has are endless.
It’s perfect for sunburn as it takes the heat out and helps heal it in record time.
I use it on my lips and cuticles in the winter to combat any dryness.

One of my favourite uses is mixing it with a powder eye shadow to make an intense gel eye shadow that stays put all day!
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Bobbi Brown Shimmer Brick
This has condensed my make up bag down massively. Not only can you use it as bronzer and blusher, but the colours look fabulous as eyeshadow as well. So if I take this I don’t need to carry around a bulky eyeshadow pallet. I always love two products in one.

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Sexy Mother Blusher
This is another duo product I adore: Soap and Glory’s Sexy Mother Blusher cream stick. This gives a really fresh beachy glow, but is a terrific lip stain that takes you from day to night with ease. Definitely a holiday must-have!

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Minx Nail Wraps
There is nothing worse than having to keep repainting your nails while on holiday, so I like to use Minx Nail Wraps on my fingers and toes. They stay in place for almost two weeks, so perfect for going away. You can get some really chic ones now and your nails look clean and neat.

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Million Lashes Water Proof Mascara
This mascara does exactly what it says. I love the original Million Lashes Mascara, as it gives such a beautiful fanned out effect. But I hate getting out of the sea or pool and looking like something from Kiss! I love still being able to wear mascara on the beach.

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Yves Saint Laurent All-in-One BB Cream
I tend not to wear a foundation on the beach as I find it melts causing an unflattering shiny effect. So I found this amazing BB cream. I chose this one over others due to it having a SPF of 25, which I find really helps protect my skin. It gives a really dewy coverage that looks sun-kissed and natural without the offensive shiny effect.

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Is Technology Affecting Our Health?

As more and more research surfaces raising concern surrounding the use of technology, I’ve been looking into benefits of modern living compared to the adverse affects that technology can have on us both physically and mentally.

The first name that cropped up in my research was Baroness Susan Greenfield. In a BBC article from earlier this year, she argues that “screen time” affects brain development. Greenfield goes on to explain that constant connectivity – or “hyperconnectivity” – could result in a generation for which “the mind might remain more child-like, reactive and dependent on the behaviour and thoughts of others”.

Bad science … Baroness Susan Greenfield: neuroscientist, broadcaster – and now novelist.

The concerns of Baroness Greenfield are not limited to social media and the Internet; as she goes on to discuss video games too.

Her book, ‘2121: A Tale from the Next Century’, which was released in July, was written using more than 250 research papers that support her theory however the Baroness is quick to point out that she’s not totally against technology: “It’s not about the channels, it’s about how they are used,” she explains.

“Facebook satisfies identity, it gives you a status that isn’t linked to wealth or gender,” explains Baroness Greenfield, “People are living online, offline”.

Whilst I do agree with Greenfield to an extent, I suppose it’s worth considering that advances in technology are not slowing down and if you fall behind; you get left behind.

In my opinion, it’s important for the development of the next generation, as well as my generation, to keep up to speed with digital. As more and more aspects of everyday life become technology-dependent, those who choose to play ignorant are at risk of alienating themselves from society.

I read a BBC article online last month, which discussed the affects that social media has on self-esteem and well-being, slamming Facebook as “depressing”.

Facebook Depressing

The study tracked Facebook users for two weeks to monitor trends in their online behaviour.

“On the surface, Facebook provides an invaluable resource for fulfilling the basic human need for social connection. Rather than enhancing well-being, however, these findings suggest that Facebook may undermine it,” researchers at Michigan University are quoted as saying.

I find the results of the study are quite thought provoking: the more people used Facebook, the worse they felt afterwards. The team also found that the more the participants used the site, the more their life satisfaction levels declined.

One term that is used in the article, which sums the study up nicely, is “FOMO” or Fear Of Missing Out.

I’d say that, although we may all be guilty of FOMO side effects, it’s in our nature to be curious. We enjoy staying in touch and interacting with one another – it’s part of what makes us who we are. In hindsight, research such as this is proof that it’s all relative: too much of anything is not going to be good for you.

As Oscar Wilde said: “Everything in moderation, including moderation”.

If you’d like to discuss social media excesses and digital deviations, feel free to drop me a Tweet @DanielleDunn_CA – Let’s get hyperconnected together!

Chime For Change

Contributed to

Italian fashion house Gucci is to back a new global campaign to raise funds and awareness for female gender equality it was revealed today.

The campaign for empowerment will be launched with 10 short films at the TEDxWomen event in California today (28th February). You may recognise the three ladies behind the initiative: Gucci’s creative director Frida Giannini, Hollywood actress Salma Hayek and worldwide superstar Beyoncé have joined forces for the project aptly titled “Chime For Change”.

“Chime For Change” aims to “convene, unite and strengthen voices speaking out for girls and women around the world and will focus on three key pillars: Education, Health and Justice”.

Frida Giannini explained, “I hope that through Chime we can help the voices calling for change to become so loud that they cannot be ignored.”

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