Tweet For Marc Jacobs

MarcJacobs_PopUp_Tweet-1-2An innovative pop-up shop will launch later today where shoppers can buy designer goods using “social media currency”.

Marc Jacobs is the label behind the madness, which will open the doors to its Manhattan store to coincide nicely with New York Fashion Week. All shoppers have to do to get their mitts on some Marc Jacobs goodies is post using the hashtag #MJDaisyChain to Twitter, Instagram or Facebook.

MarcJacobs_PopUp_Tweet-12Branded gifts at the SoHo shop are reported to include perfume, necklaces and purses. The best Instagram of the day will receive a Marc Jacobs handbag as part of the stunt, which is one of the first of its kind.

Lori Singer, the Vice President of Marketing at Marc Jacobs, told Mashable: “Over the years, the Daisy brand has built a considerable following in social media, and to us, the whole undertaking is a way to say a big thank you…Marc Jacobs is really active on social media and Daisy is one of the fragrance brands that triggers the highest engagement among fans.”

All posts featuring the #MJDaisyChain hashtag will be relayed into the shop every 30 seconds via a large projection. Shoppers can take advantage of a selfie photo booth and also free manicures in the pop-up, which will run until Sunday.

A brilliantly simple campaign was devised by the Daisy marketing team, which saw them take to the streets and hand out daisies to passers by. Each daisy had a tag attached, which included information on the shops location and hinted at the premise behind the ploy.

Marc Jacobs is a brand that I’ve long admired for their creative marketing approach. They’re recognised as serious players in the social media arena and Facebook recently identified Daisy as one of the top fragrances engaged with their followers on the site.

Social media remains a relatively untapped resource to marketers and every day there’s a new-fangled way for brands to promote their product or events.

My question is: When can we expect a pop-up Tweet shop to reach British shores?!

Take a look at all the posts already coming in on Instagram here.

Kudos to the King of the High Street!

Argos Store

It’s always saddening to hear of high street favourites going out of business. Iconic brands such as Woolworths, JJB Sports and Comet became synonymous with popular UK retail, but act as a reminder that business can be fickle and brands that fail to prepare must prepare to fail.

Figures reveal that in 2012 there was 7,337 store closures in the UK compared with just 5,558 new stores opening. Meaning 1,779 stores ceased trading and were lost from the British High Street altogether.

One success story that I am certainly pleased to read about is retail giant Argos. Famed for it’s chunky catalogue and collection points, the store has revolutionised shopping since it’s first store opened in late 1973.

However, with the recession came uncertainty for the brand and in 2010 a huge rebrand was announced in hopes to refresh Argos and encourage custom. Although going some way to improving Argos’ high street image, its 700+ stores were still failing. It wasn’t until John Walden became Managing Director that things really started to take off for the retailer:

 “In late October 2012 he outlined a five-year strategy to increase the digital share of the retailer’s overall marketing budget, improve its CRM targeting and also broaden its product range in order to attract more affluent audiences.

It also included plans to close, or at least move, 75 retail outlets as well as the axing of its iconic printed catalogues.” (http://www.marketingweek.co.uk)

Argos AlienThe rise in Argos’ profits is largely accredited to their ambitions to become a “digital retail leader”. By promoting their online shopping platforms across smartphones, tablets and PCs, the brand has again revolutionised High Street shopping with options for delivery, check and reserve, and (in parts of London) an express 90-minute courier service!

Their customer needn’t leave their sofa to browse literally tens of thousands of products ranging from batteries to fridge-freezers, which can then be collected from a local store instantly. Argos’ apps are appealing and easy-to-use, they offer online exclusives, and they’ve even introduced QR codes to their latest catalogues – everything that Argos does is aimed at promoting their evolving digital ethos without alienating their more traditional shoppers.

All very impressive stuff, I’m sure you’ll agree. If you’re keen to learn more about what digital could do for your business, please do get in touch. There’s more to online than meets the eye.

Building A Strong Brand.

In 1973 Levi Strauss received his patent and so began the popular brand of jeans that we have come to know and love. For 39 years now the little red tag has been synonymous with the quality and workmanship of Levi. Continue reading

Raising The Retail Bar.

 

The advances in technology and digital media have always excited me: This week has heralded the arrival of iPhone5, which in itself marks a fresh chapter in the smartphone market.

Retail industries understand the necessity of digital in their business and many manufacturers have great success with their online stores and counterparts. However, recently Burberry opened the doors of their latest store on London’s Regent Street and raised the bar of digital integration and augmented reality.

‘Burberry World Live’ claims “…customers can experience every facet of the brand through immersive multimedia content”. For example, items of clothing can be micro chipped so that when a customer wears that item “…they can look into a mirror that transforms into a screen, which shows how the garment would look on a catwalk”.

Sounds like exciting stuff! As if shopping for clothes wasn’t an immersive enough experience for me, the retailers throw this into the mix – I fear I may lose days at a time!

Humour my digital musings @DanielleDunn_CA or for more information on what we do see: http://www.danielledunn.co.uk/