I love my Apple watch and, as the editor of my own high-end fashion website, Compellier, I also love luxury products. That’s why I’m very excited by Apple’s partnership with French lifestyle brand Hermès.
For those who don’t know, Hermès specialise in leather accessories and they must be doing something right as they’ve been trading for close to 200 years.
Now though, they’ve partnered with Apple to bring a bit of extra style to the Apple Watch, with a range of straps and new watch faces available for the discerning buyer.
There’s a price to pay for combining Apple’s cutting edge tech with the quality of a venerable Parisian accessory house of course, with the double tour strap edition of the Apple Watch costing a cool £808 ($1,250 USD).
It’s a bold move but a totally understandable one on the tech giant’s part, as the new collaboration sees Hermès steering the Apple’s wearable tech away from being a gadget and closer to being a luxury watch and style item.
I certainly can’t say I wouldn’t have been tempted if I didn’t already own an Apple watch!
I have just seen Mulberry’s advert for autumn winter 2014 and its visually stunning.
Mulberry has really been on a roller coaster ride these past few years and I think its finally finding its feet in new world of fashion.
Mulberry has truly gone back to its roots of British Country Heritage with this collection and I feel its a step in the right direction for the label, it features houndstooth, tweed, leather and arran inspired knitwear.
In 2000 the company sold almost 42% to the luxury fashion brand Ong Beng Seng. This seemingly pulled Mulberry out of the british heritage time warp it seemed to had been stuck in. The Ongs took the brand over seas to America and heralding a return to profitability in 2001 with revenues of $39.7 million. Mulberry released a statement explaining that it had been a hard decision to sell a proportion of the brand as they wanted to keep their heritage truly British, but they wanted to expand the label. They aimed to keep at least 35% of the manufacturing in the UK.
It was Bruno Guillon former chief executive of Mulberry also formerly managing director of Hermes France, decision to take the brand in a more elite, exclusive direction that really lost Mulberry its valued customers. Guillion wanted to make Mulberry in the same league as Hermes, Dior and Chanel. But this was a really huge mistake as Mulberry didn’t establish themselves as an elite brand. Mulberry’s main image is affordable Luxury. Consumers like goods that are slightly out of their price range but still within reach. This is why Mulberry has been so successful. But Bruno inflated the prices to an unreachable amount, therefore loosing valuable customers. It was well reported to consumers how much Mulberry was loosing annually, consumers were appalled in the fact it was the same bags, same materials, same manufacturing process yet a much much higher price.
In 2014 Mulberry finally listened to the consumers and agreed to reduce the prices back to the original pricing structure in order to try and win back their audience. This is an on going process.
The brand still has a massive following and their annual sale is still as popular as ever. But we can only put the price increase down to experimental purposes and be grateful that Mulberry listened to feedback and there profits warnings. They turned it around very quickly once they realised this.
I think Mulberry will continue going from strength to strength and continue on the amazing journey it is on.
So I have now launched a new category of Compellier; Junior Style for Compellier. I feel this is a really unique category for a luxury life style magazine. Children often get forgotten in magazines like this and I want to change this, I can see there is a strong audience of parents and I want to provide for them. I love shopping for lovely items and clothing for my daughter and I know she enjoys it just as much, I think even children could read this section. I know my little girl would!
I am really looking forward to adding to this category and gaining a new audience as well as providing our current one.
I am always looking at expanding and improving our magazine, and many more good things to come.
Watch this space…