We love a bit of clever marketing at DDCA, and it’s always great to see an established brand get behind a cause to raise awareness.
The latest fantastic idea has come from Doritos, with the tortilla chip and popular party snack maker doing its bit for LGBT rights and equality. It sounds like an unusual pairing at first, but the end result is pretty ingenious, with Doritos releasing a special bag of rainbow coloured chips to anyone who pledges $10 or more to the It Gets Better Project.
100% of the profits generated by the cool-ranch flavoured Doritos goes to the charity, with supporters urged to use the hashtag #BoldandBetter to spread messages of hope.
Whilst the It Gets Better Project supports LGBT youngsters across the world, I’m sad to say the special bags of snacks are only currently available in the US. Hopefully we’ll get the chance to buy them soon!
Danielle Daily 