Can phones affect the way our food tastes?

phone-photo

As a digital person most often surrounded by other digital people, I see the backs of a lot of mobile phones and a lot of people see the back of mine. Endless studies have been conducted into the way this little device, which holds pretty much all the knowledge in the world and access to likeminded people from across the world, alters the way we interact with the people sat opposite with us in a range of social situations.

However a new study has shown that aside from altering the flow of conversation with friends, having a phone at the table can actually affect the way we enjoy the tastes and smells of food.

It seems like the sort of statement us tech-savvy lot would scoff at but the results and the study seem sound, with diners invited aboard a restaurant in a disused tube carriage (the unusual setting all the more suited to social sharing) and asked to put their phones away from the second course onward.

After some initial anger and anxiety at being detached from their device, the diners were asked to detail their experience. Fairly obviously the conversation flowed better and more naturally, but many also pointed out that they more actively enjoyed the aroma and tastes of the food when they weren’t concerning themselves with finding the best angle for Instagram.

Interestingly though, only around 30% supported a ban on phones in restaurants but 80% thought they should be put away at the dinner table. Looks like table manners aren’t dead just yet!

Tweet For Marc Jacobs

MarcJacobs_PopUp_Tweet-1-2An innovative pop-up shop will launch later today where shoppers can buy designer goods using “social media currency”.

Marc Jacobs is the label behind the madness, which will open the doors to its Manhattan store to coincide nicely with New York Fashion Week. All shoppers have to do to get their mitts on some Marc Jacobs goodies is post using the hashtag #MJDaisyChain to Twitter, Instagram or Facebook.

MarcJacobs_PopUp_Tweet-12Branded gifts at the SoHo shop are reported to include perfume, necklaces and purses. The best Instagram of the day will receive a Marc Jacobs handbag as part of the stunt, which is one of the first of its kind.

Lori Singer, the Vice President of Marketing at Marc Jacobs, told Mashable: “Over the years, the Daisy brand has built a considerable following in social media, and to us, the whole undertaking is a way to say a big thank you…Marc Jacobs is really active on social media and Daisy is one of the fragrance brands that triggers the highest engagement among fans.”

All posts featuring the #MJDaisyChain hashtag will be relayed into the shop every 30 seconds via a large projection. Shoppers can take advantage of a selfie photo booth and also free manicures in the pop-up, which will run until Sunday.

A brilliantly simple campaign was devised by the Daisy marketing team, which saw them take to the streets and hand out daisies to passers by. Each daisy had a tag attached, which included information on the shops location and hinted at the premise behind the ploy.

Marc Jacobs is a brand that I’ve long admired for their creative marketing approach. They’re recognised as serious players in the social media arena and Facebook recently identified Daisy as one of the top fragrances engaged with their followers on the site.

Social media remains a relatively untapped resource to marketers and every day there’s a new-fangled way for brands to promote their product or events.

My question is: When can we expect a pop-up Tweet shop to reach British shores?!

Take a look at all the posts already coming in on Instagram here.

How Social Are You?

Shared from Danielle Dunn Creative Agency – Studio Blog

SM Apps

 

It seems as though we could all do with giving Evolv a cyber high-five after the company unwittingly revealed statistics that reveal that employees who engage in social media are generally more productive.

The start up, which monitors hundreds of metrics from Fortune 500 companies, found that employees that regularly use up to four social networks made more sales or handled more calls than those who did not.

You could argue that the usage of many social networks simply reflects a sociable personality, which in turn makes…[Read More]

Visual Content is King

Here at DDCA, we’re well-versed in the world of digital curation. We’re constantly collecting information and sharing it on our social media channels – and it appears we’re not alone with many big named brands and well know faces doing the same. It got me thinking about my favourite saying ‘Content is King’ – is it time that this adage had a refresh?

After all, consumers are less interested in what you have to say as a brand, and more in what you DO as a brand. They want to ‘see’ your company, what you’re doing, who you are, what’s going on in the background and behind the scenes. Which is why we’re slowly adapting the phrase to: ‘Visual Content is King’.

The growth in popularity of photo-sharing apps like Instagram and Pinterest are bringing a company’s personal side to the forefront of consumer’s minds. We now want to feel a part of a brand and even though anyone with a smartphone or computer can join in, It still makes them feel part of the family. If you think about it, why do you share photos online? To let your friends and family know what you’ve been doing. So why should it be any different with your brand?

If you’d like a helping hand to get your visual content off the ground, get in touch, we’d love to hear from you!

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In the meantime, why not follow us on Instagram (@Social_HQ) where we document our shenanigans direct from mission control: Watch the visual adventures of our offices unfold and become part of our family!

For more information on DDCA, please visit our websitewww.danielledunn.com or get in touch: hello@danielledunn.com