The first CEO on Google? Barbie. Really.

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There’s been a lot of talk recently regarding everyday sexism, with a lot more of that talk centering on the lack of women in real positions of power. As a woman in business myself it was pretty disappointing to learn that the first woman to appear in a Google image search for ‘CEO’ is Barbie.

Don’t get me wrong Barbie is an icon (she can master anything she turns her plastic hand to) but it’s damning that she should appear above any actual businesswomen, especially as the article the image of the 80s doll, ‘CEO Barbie’, is attached to is a satirical news piece about careers for women.

It’s true the result owes a lot to Google’s search algorithm and the popularity of the articles containing the images, but it’s still sad that so little is being written and read about the women doing amazing things out there in the world.

Now that it’s finally being seen as a problem though it hopefully won’t be too long until we can see a real shift in attitude. It can’t come soon enough.

Read more from Danielle and the DDCA team on the DDCA website.

Youth call for more realistic women and less sex in advertising

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Remember when I posted last week about CEO Barbie? Well it seems that the movement to redefine what women mean to consumers advertisers and their consumers is continuing apace this week, as a study by State of the Youth Nation has shown that young people feel that women are ‘too sexualised’ in advertising.

Over all, 1,000 16-24 year olds were surveyed, with 65% agreeing that brands and advertisers use women as sexual objects entirely too often. Interestingly 64% also agreed that advertising could be better used to empower women if it chose to show them in an inspiring and respectful light more often.

The study asked its group several questions about the use of women in advertising, and the responsibilities of advertisers to foster body positivity, with a consistent majority calling out for a change in the way we see women portrayed to sell products.

Hopefully the current and next generation of creatives can start to change how the industry views and uses women for the better!

Read more from Danielle and the DDCA team on the DDCA website.

Doritos get behind the LGBT cause

doritos_rainbowWe love a bit of clever marketing at DDCA, and it’s always great to see an established brand get behind a cause to raise awareness.

The latest fantastic idea has come from Doritos, with the tortilla chip and popular party snack maker doing its bit for LGBT rights and equality. It sounds like an unusual pairing at first, but the end result is pretty ingenious, with Doritos releasing a special bag of rainbow coloured chips to anyone who pledges $10 or more to the It Gets Better Project.

100% of the profits generated by the cool-ranch flavoured Doritos goes to the charity, with supporters urged to use the hashtag #BoldandBetter to spread messages of hope.

Whilst the It Gets Better Project supports LGBT youngsters across the world, I’m sad to say the special bags of snacks are only currently available in the US. Hopefully we’ll get the chance to buy them soon!

Radio X is for men only, but why?

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Radio X launched yesterday. The newest iteration of the popular XFM brand, Radio X features a line up of presenters headed up by Chris Moyles, the so-called saviour of early-morning radio, alongside Vernon Kay, Johnny Vaughan and Ricky Wilson. It’s a very male-heavy line-up, which is unfortunately exactly what Radio X was going for.

The relaunched station is actually pushing the fact that it’s specifically targeting and audience of men aged between 25-44 years old with a playlist of guitar rock, which is depressing. Firstly, why should such a mainstream broadcaster feel the need to shun women, and secondly what about women who like guitar music and rock? Granted it’s not for me, but I’d be offended if there was a dance station that decided I wasn’t who they wanted listening.

Apparently Radio X flirted with the idea of a ‘no females’ policy and the slogan ‘Man-sized music’. Thankfully those ideas were swiftly dropped, but the ideology remains, as does the question, why? Why is this blatant, laddish, segregation necessary in 2015? And why hasn’t there been more backlash?

Unfortunately there will be plenty of people who say that its an irrelevant issue, or worse that the station is correct to assume women should be kept away from rock, and Radio X’s attitude isn’t going to help to dissuade such wrong headed thinking.

I mean, it is 2015, isn’t it?