The first CEO on Google? Barbie. Really.


There’s been a lot of talk recently regarding everyday sexism, with a lot more of that talk centering on the lack of women in real positions of power. As a woman in business myself it was pretty disappointing to learn that the first woman to appear in a Google image search for ‘CEO’ is Barbie.

Don’t get me wrong Barbie is an icon (she can master anything she turns her plastic hand to) but it’s damning that she should appear above any actual businesswomen, especially as the article the image of the 80s doll, ‘CEO Barbie’, is attached to is a satirical news piece about careers for women.

It’s true the result owes a lot to Google’s search algorithm and the popularity of the articles containing the images, but it’s still sad that so little is being written and read about the women doing amazing things out there in the world.

Now that it’s finally being seen as a problem though it hopefully won’t be too long until we can see a real shift in attitude. It can’t come soon enough.

Read more from Danielle and the DDCA team on the DDCA website.


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