Radio X launched yesterday. The newest iteration of the popular XFM brand, Radio X features a line up of presenters headed up by Chris Moyles, the so-called saviour of early-morning radio, alongside Vernon Kay, Johnny Vaughan and Ricky Wilson. It’s a very male-heavy line-up, which is unfortunately exactly what Radio X was going for.
The relaunched station is actually pushing the fact that it’s specifically targeting and audience of men aged between 25-44 years old with a playlist of guitar rock, which is depressing. Firstly, why should such a mainstream broadcaster feel the need to shun women, and secondly what about women who like guitar music and rock? Granted it’s not for me, but I’d be offended if there was a dance station that decided I wasn’t who they wanted listening.
Apparently Radio X flirted with the idea of a ‘no females’ policy and the slogan ‘Man-sized music’. Thankfully those ideas were swiftly dropped, but the ideology remains, as does the question, why? Why is this blatant, laddish, segregation necessary in 2015? And why hasn’t there been more backlash?
Unfortunately there will be plenty of people who say that its an irrelevant issue, or worse that the station is correct to assume women should be kept away from rock, and Radio X’s attitude isn’t going to help to dissuade such wrong headed thinking.
I mean, it is 2015, isn’t it?