We’ve been admiring the way that Greggs handled what could have been a huge PR disaster yesterday. The Bakery giant certainly demonstrated how to creatively side step what could have been a disastrous PR nightmare, after a spoof version of its logo appeared on Google.
The logo read: providing sh*t to scum for 70 years. The response and support from social media users, who quickly jumped to the bakery’s defense, was brilliant!
I loved how Greggs’ PR team dealt with the situation, tweeting Google with donut bribes – and it was good to see Google getting in on the action too.
It’s no secret that the DDCA team are partial to a good old fashioned sausage roll, and we stand firmly behind Greggs and continue to enjoy its delicious food. Well done Greggs!