It’s always great when the power of social media can be harnessed for a common good and the past week has seen what could be one of the best viral campaigns in years – without, it seems, ever having been planned.
The ‘No Make-Up Selfie’ appears to have taken the UK by storm after it appeared out of nowhere on Tuesday afternoon.
No one has yet claimed responsibility for the stunt, with many believing it could be based on the #DareToBare campaign put forward by Escensual.com in September last year. Cancer Research themselves have explained “The campaign isn’t ours but every £ helps.”
The charity claims to have seen a huge increase in donations with more than £1 million raised in just a few days thanks to more than 800,000 text donations.
Of course the stunt has raised a debate between fundraising & narcissism and I’ve read several stories arguing that many participants have completely missed the point altogether.
However, in essence, the message of cancer awareness is out there and thanks to the #NoMakeUpSelfie it’s being talked about in a big way. There have even been a couple of amusing spin offs for prostate cancer awareness, including men in make-up and ‘C**k in a sock’.
The disease has affected almost every one I know in one way or another and I applaud ladies throughout the country for daring to bare all in the name of this fantastic cause (you all look beautiful by the way).
All that’s left for me to say is, if you haven’t already, make sure you play your part in this wonderful trend and donate a few quid yourself:
To donate £3 to Cancer Research UK, please text the word BEAT to 70099
To donate £5 to Prostate Cancer UK, please text the word MEN to 70004
Oh, and thanks to my wonderful friends for your #NoMakeUpSelfie: Lucie Nixon, Julie Blacktin, Anita Hopper & Sarah Ward!
Full Cancer research T&Cs can be found here