Social Media Landscape

Over time, landscapes change and when it comes to digital, social media is in a world of it’s own. Brian Solis first introduced us to the Conversation Prism in 2008 when social media was still a fledgling in the business world with 22 categories and a handful of brands featured.

Skip forward to present day and the new Prism has grown substantially: with 4 more categories and at least 6 brands under each umbrella. The point of this visual masterpiece is to present a business with it’s entire range of social possibilities and user functions in one chart.

Solis, principal analyst at Altimeter Group and social media marketing expert, said “Things are changing so fast; we don’t even realise the landscape is shifting.”


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