Facebook is set to announce a 40% year-on-year sales lift today for the first quarter of 2013 with 30% of that directly accounted for by mobile (source: The Wall blog). Pretty impressive stuff when you consider that no real mobile strategy had been set this time last year.
The development of Facebook Home is hoped to continue the trend throughout the year, as it begins to be rolled out internationally. Designed to be a drop-in replacement for the existing home screen of some android devices, Facebook Home is set to again revolutionise the way in which Facebook users interact with mobile devices.
Mobile revenue growth represented approximately 23% of total advertising revenues for the global giant at the end of 2012, and analysts expect that to grow in coming years. The Guardian writes: ‘UK mobile advertising grew 148% year-on-year in 2012 to £526m, up from £203m in 2011, as total digital advertising spend hit £5bn’.
With two-thirds of the UK population now owning a smartphone, it certainly makes sense for brands to monetise on the mobile opportunities afforded by the platform.
“Consumers have changed and so has marketing. The pace of change is accelerating, putting more pressure on organisations to embrace this new digital reality and transform the way they market” – Chris Schaumann, VP Digital Marketing & CRM, Nokia.
With some 488 million users regularly using Facebook mobile (source: All Facebook) and 23% of Facebook users checking their account 5 or more times daily (source: Socialnomics), the mobile market proves to be a lucrative one.
Facebook can be held directly accountable for a sudden rise in popularity of almost anything with the platform being directly accountable for 52.1% of all sharing on the web.
“As our social lives continue to move online, statistics show sharing rates are going through the roof. In fact, mobile sharing alone has grown over 600% since 2010.” – Harrison Weber, http://www.thenextweb.com
Plenty of food for thought, I think you’ll agree. Is your brand utilising social media as a marketing tool? Get in touch at firstname.lastname@example.org to see what we could do for you.