Time and time again I come across global brands who appear to neglect their online customer relations. As the retail sector continues to see a huge shift of consumer loyalty to the Internet, it is more important than ever that brands are engaging with their consumers on popular platforms.
It is one thing to have a presence on social media, but actually interacting with users is a whole other ball game. Many large companies have made great examples of online communication and turned Tweets and Facebook posts into PR stories in their own right.
Recently, one of the DDCA team engaged in one such example of great CRM. Simon received a free gift from O2 in recognition of 5 years loyalty to the mobile service provider. Simon tweeted @O2 to thank them and what ensued was nothing short of flirting. I love nothing better than some casual schmoozing of a Tuesday evening: