Whereas the iPhone continues to dominate the current mobile phone market, it is seemingly predictable that naturally, the competition will start to be more critical. As the iPhone 5 is currently an active contender within the market, it is a general consensus that it is only a matter of time before the newest model is in stores.
While the consumer market is still very much ‘pro-Apple’, it is apparent that Blackberry CEO Thorsten Heins is not. Whilst surrounded in a marketing frenzy for the new Blackberry z10 smartphone, recent comments in regards to Apple are less positive than previous statements made six years ago.
Six years ago, Heins regarded Apple’s design of the iPhone as a ‘design icon’, complimenting the userface and accessibly of the phones when they were first released (http://www.mashable.com).
Six years later, however, a none-too subtle comment suggests that Heins feels that Blackberry now have the edge in innovation as if there is a lack of progression, old ideas are replaced and the iPhone user interface ‘is now five years old’ (http://www.mashable.com).
Heins further went on to comment how Blackberry’s use of multitasking is the definite contender for taking over the market from the iPhone.
As an iPhone user (or more appropriately, addict), I feel that Apple still have plenty of tricks up their sleeve.
So are you part of the Blackberry or the Apple party? Do you think that Apple have burnt themselves out and that Blackberry will be able to pick up from where they have left off? Or do you think that Apple will continue their current domination of worldwide markets? Let us know what you think.