Chime For Change

Contributed to whatyouwear.net

Italian fashion house Gucci is to back a new global campaign to raise funds and awareness for female gender equality it was revealed today.

The campaign for empowerment will be launched with 10 short films at the TEDxWomen event in California today (28th February). You may recognise the three ladies behind the initiative: Gucci’s creative director Frida Giannini, Hollywood actress Salma Hayek and worldwide superstar Beyoncé have joined forces for the project aptly titled “Chime For Change”.

“Chime For Change” aims to “convene, unite and strengthen voices speaking out for girls and women around the world and will focus on three key pillars: Education, Health and Justice”.

Frida Giannini explained, “I hope that through Chime we can help the voices calling for change to become so loud that they cannot be ignored.”

CNS Image

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s