In 1973 Levi Strauss received his patent and so began the popular brand of jeans that we have come to know and love. For 39 years now the little red tag has been synonymous with the quality and workmanship of Levi.
Nowadays of course, they’re not just about indigo denim: they now showcase a range of dresses and shirts featuring modern, intense colours alongside classics such as their famous 501s.
I think you’ll agree they’ve come a long way since the Goldrush of the mid-west.
Bootcut, skinny jeans being my favorite cut of Levi’s, I find they really elongate the body and make any woman feel taller and leaner. I’ve owned a pair for a good 8 years now – What are your favourite Levi’s?