I cannot help but admire the tenacity with which British supermarket Waitrose have embraced their recent botched Twitter stunt.
After asking Tweeters to complete the sentence ‘I shop at Waitrose because…’, Internet jokers hit back with the hash tag #WaitroseReasons and their own responses ridiculing the chains notoriously affluent and posh clientele.
Obviously this isn’t the first time that a Twitter PR stunt has gone awry with McDonalds, Starbucks and even Durex having suffered the backlash of Twitter jests.
My view is: @Waitrose has no doubt seen unprecedented mentions and interaction since #WaitroseReasons: People are talking about the chain and news of the stunt is going viral proving, that when managed correctly, there is no such thing as bad publicity.
If you know of other brands that have suffered at the hands of Twitter taunts & jibes, let us know! We could do with the amusement: @DanielleDunn_CA