Here at DDCA, we’re well-versed in the world of digital curation. We’re constantly collecting information and sharing it on our social media channels – and it appears we’re not alone with many big named brands and well know faces doing the same. It got me thinking about my favourite saying ‘Content is King’ – is it time that this adage had a refresh?
After all, consumers are less interested in what you have to say as a brand, and more in what you DO as a brand. They want to ‘see’ your company, what you’re doing, who you are, what’s going on in the background and behind the scenes. Which is why we’re slowly adapting the phrase to: ‘Visual Content is King’.
The growth in popularity of photo-sharing apps like Instagram and Pinterest are bringing a company’s personal side to the forefront of consumer’s minds. We now want to feel a part of a brand and even though anyone with a smartphone or computer can join in, It still makes them feel part of the family. If you think about it, why do you share photos online? To let your friends and family know what you’ve been doing. So why should it be any different with your brand?
If you’d like a helping hand to get your visual content off the ground, get in touch, we’d love to hear from you!
In the meantime, why not follow us on Instagram (@Social_HQ) where we document our shenanigans direct from mission control: Watch the visual adventures of our offices unfold and become part of our family!